well, there is one little problem with this title....even though i actually teach a class in book publishing, the first thing i must admit to my students is that i have no idea "how to publish a book".....martin parr is the only photographer i know who actually seems to know how...the man has 35 books!!! or is it 36?? who can keep up?
the rest of us suffer....each book undertaking is a whole new experience.....the wannabe new author has new "work"....there is oftentimes a new pubisher.... we are mostly working with new editors....but here is the most formidable/fundamental problem: we photographers are asking a publisher to take on our projects, spend THEIR money on production and distribution and yet WE want the book to be done OUR way!!
you have heard me before stress authorship, authorship and authorship.....let me please tell you why this is so important....i have published six books.....i will not even tell you the titles of three of them....why? because they are not books i am proud of...and there is nothing worse than having a "bad book" sitting on your mother's coffee table....
a magazine piece that does not live up to your expectations can be explained away....."well, they just did not run the right pictures.....i had a much better picture than THIS...what were they thinking?"
with a book you have no such excuse or , at least, you should not have...you are standing there absolutely naked when you publish a book....who wants to be the "emperor without clothes" ??
this afternoon i will look at a preliminary dummy for my yet untitled hip hop work to be published by "powerhouse" for publication this fall....between now and the fall season, i will be living in some sort of artistic anguish......so many things have to go right.....i am going to take you through this as an educational experience....but, as i said, whatever this experience will be is a "brand new" experience for me and for my publishers.....there is a "ballet" between the photographer and publisher that requires diplomacy and honor and integrity and sometimes raw courage.....and, sleepless nights...
there are TWO truly wonderful moments in book publishing:
(1) the day you realize you actually have the material for a book, the concept is there.....at this point you can "high five" anyone in sight.
(2) the day the book actually comes out and arrives on time at the exhibition you have been working for weeks on...you can "high five" anyone in sight on this day also.
BUT IN-BETWEEN!!! well, that is the world that is hard to describe in a sentence or two, so i will just take you along on this process....but, i will say this now.....the "in-between" is "creative" in almost the same way that painting the whole outside and inside of your house is....it is nice to have it done!!!